Purpose: Tourism and Hotel Management: strategy, marketing and service, finance/MICE, innovation and ESG. Audience: Heads of hotels/agencies, investors, government agencies/associations, entrepreneurs. 🏗 Structure: 1. Strategy and management in tourism 2. Marketing and Customer service 3. Finance and investments in the hotel business 4. Leadership and innovation in hospitality 📝 Final certification: Project for a hotel/travel company + protection + test (45 min). 🎓 Certification: BGA Certificate of Mini MBA in Tourism & Hospitality Management. Format: Weekend, 4×2 days, offline/online.